Trenduri in marketing digital 2021

Ne vom aminti mereu 2020 ca fiind anul pandemiei si anul care a marcat migrarea multor branduri dinspre offline spre online. In urma unui an 2020 plin de provocari, in care comportamentul consumatorilor s-a schimbat la nivel global ca urmare a pandemiei de Covid-19, iar piata online a inregistrat cresteri semnificative, trendurile din 2021 in marketing digital se concentreaza pe continut video, creativitate, automatizari, dar si pe testare si adaptare pentru rezultate performante. Reels ia amploare pe Instagram Intr-un 2020 plin de schimbari majore, lansarea Reels a fost cel mai mare boom din sfera social media. Dacă nu ai inceput inca sa folosesti Reels pentru promovarea brandului tău, acum este momentul. Iata de ce acest tool este un must have in 2021: 
  • poate fi descoperit in multe locuri pe aplicatia Instagram (in tab-ul de Reels din navigarea ecranului de pornire si din profilele individuale ale utilizatorilor, in Instagram home feed si in pagina de Explore) 
  • continutul este unul creativ si, fiind inca destul de nou, este prioritizat de algoritmul Instagram 
  • continutul este trimis catre toti utilizatorii platformei, nu doar catre cei care te urmaresc, astfel ai posibilitatea sa iti cresti awareness-ul dincolo de audienta existenta. 
Ca si predictii, Shoppable Instagram Reels ar putea fi un adevarat game-changer pentru branduri in 2021. La fel si monetizarea acestui tool pentru digital creators si cresterea in sfera influencer marketing-ului.   Facebook si Instagram tin pasul cu evolutia e-commerce-ului Odata cu trecerea consumatorilor la cat mai multe achizitii online, shop-urile pe cele două platforme au din ce în ce mai multe functii care sa faciliteze cumpararea si vanzarea online. Instagram Shop este o modalitate mai simplificata pentru utilizatori de a descoperi produse si este accesibil direct din meniul principal de navigare al platformei. Un Instagram Shop iti permite sa iti integrezi catalogul de produse cu profilul business. Astfel reusesti sa promovezi produsele direct catre utilizatorii Instagram prin postari, stories si chiar în pagina direct. De asemenea, poti eticheta produsele magazinului Instagram in postarile tale in acelasi mod in care ai eticheta un prieten. Facebook Shop este o miscare inteligenta. Concurenta poate fi acerba, dar cu peste 2,6 miliarde de utilizatori activi lunar, audienta este mai mult decat suficienta pentru a avea engagement si conversii. Avantajele utilizării Facebook Shop sunt: adaugarea unui shop durează doar câteva click-uri, comunitatea rămâne angrenată, se pot face analize inteligente pentru urmarirea clientilor, se pot folosi culorile personalizate ale business-ului si, cel mai important, poti urmari comportamentul potentialilor clienti si iti poti remunera comunitatea cu reduceri.     Cuvintele anului 2021 vor fi TESTARE si ADAPTARE Schimbari de algoritmi, machine learning, new features, toate ne vor forta sa ne adaptam din mers la realitatea pe care ne-o creeaza platformele in care lucram zi de zi. Ce a adus rezultate ieri se poate sa nu mai aduca rezultate maine si din acest motiv este nevoie sa ne adaptam constant si sa venim in permanenta cu idei noi. Daca Google si Facebook si-au dezvoltat propriile lor sisteme de testare (A/B testing si Experiments), in alte platforme cum ar fi LinkedIn, testarea se poate face ruland variabila de test si variabila de control in paralel, in campanii diferite. La fel si in alte platforme care nu au integrat un tool de A/B testing.  Testele pe care le putem face sunt nelimitate, la fel si combinatiile de audiente, tipuri de ad-uri, landing page-uri si vizualuri. Tot ce avem de facut este sa ne punem intrebari: ce audienta imi aduce cele mai bune rezultate? Ce tip de ad sa folosesc mai des in campaniile mele? Ce modalitate de bidding este cea mai eficienta? Si odata ce am observat un pattern, il putem folosi in campaniile noastre viitoare.  Sa nu uitam nici de optimizarile frecvente din campanii, care tin tot de adaptare. Cel putin o data pe saptamana, analizam modul de evolutie si facem modificari astfel incat sa tinem pasul cu modul in care algoritmii afiseaza ad-urile catre potentialii useri interesati de produsele sau serviciile noastre.   YouTube Ads in topul canalelor de promovare online in 2021 In 2020 continutul video in YouTube a crescut exponential. De la webinarii si review-uri de produse la concerte, conferinte si cursuri, userii si-au transferat in online mare parte din activitati si pasiuni. Al doilea motor de cautare din lume, YouTube isi va continua si in 2021 ascensiunea si va concura serios continutul media de la TV. Pentru branduri, campaniile in YouTube au avantajul de a avea deja contextul creat pentru user. Important este sa stii ce vrei sa obtii in urma fiecarei campanii pentru a alege tipul de ad potrivit.  Un magazin online poate testa o campanie Trueview for shopping, ce permite afisarea produselor din Merchant Center alaturi de video, in timp ce Trueview for action este o campanie potrivita pentru generare de lead-uri. Sa nu uitam ca Google Romania a lansat la final de 2020 YouTube Select, o noua oportunitate pentru branduri de a-si afisa reclamele intr-un continut premium.   Google Analytics 4 va schimba modul in care analizam datele Google a lansat o noua versiune Google Analytics, imbunatatita, care va face pasul software-ului in viitor. Google lanseaza in continuare functii noi. Multi experti spun ca acest GA4 va avea un potential enorm. Iata cateva update-uri cu care vine GA 4:
  • Reunirea datelor web si din aplicatii in acelasi loc
  • Modalitate usoara de a urmari traficul de pe mai multe domenii
  • Definirea mai buna a traficului
  • Excluderea Bounce Rate 
  • Excluderea integrarii cu Google Search Console
  • Colectarea datelor se bazeaza pe analiza aplicatiilor mobile
  • Se pune foarte mult accept pe urmarirea evenimentelor
  • Existenta evenimentelor pre-construite: pageviews, scrolls, outbound clicks, sitesearch, video engagement, file downloads. Se pot face evenimente personalizate similar cum se fac in Google Tag Manager
  • Se pune mai mult accent pe parametrii unui eveniment atunci cand este trimis
  • Disparitia Destination Goal
  • Rata de conversie a fost scoasa, ceea ce reprezinta un minus pentru GA4
  • Machine Learning
Google inca nu a lansat toate functiile, lipsesc unele cu care deja suntem obisnuiti din versiunea anterioara, dar toate de pana acum sunt foarte utile specialistilor in digital marketing. In viitor se va migra in totalitate la GA4, deci sfatul nostru ar fi sa nu ezitati sa faceti cunostinta cu el cat mai repede.   LinkedIn deschide noi oportunitati prin Stories Odata cu anularea conferintelor fizice datorata pandemiei, interactiunea de business a devenit mai efervescenta in online. Pentru asta, platforma LinkedIn a venit ca o manusa si a adus cateva beneficii semnificative in a conecta oamenii dincolo de mesajele strict tranzactionale sau in-mail spam. Atingand peste 700 milioane utilizatori in 2020, LinkedIn deschide noi oportunitati de comunicare si de creare de relatii prin LinkedIn Stories si cresterea continutului video, dar si pe zona de conferinte online prin LinkedIn Live events. Mai mult, Linkedin aduce noi data insights in zona de oportunitati de cariera, dar si de targetare a reclamelor platite, ceea ce il face in continuare un tool atractiv in mixul de marketing al brandurilor B2B si pe zona de oportunitati de cariera.   TikTok isi continua ascensiunea fulminanta TikTok s-a transformat rapid intr-una dintre cele mai utilizate platforme de socializare din lume, are peste 800 de milioane de utilizatori activi lunar. Astfel, gestionarea unui cont TikTok este un trend, care va castiga si mai multa popularitate in 2021. Algoritmii TikTok asigura o promovare organica eficienta. Videoclipurile se acceseaza cu usurinta in feed-ul For You, obtin vizualizari si, impreuna cu acestea, vine o crestere organica a urmaritorilor. Dacă doresti sa te conectezi cu generatia Z, TikTok este un instrument din ce în ce mai puternic pentru a genera reach si lead-uri.  Cheia succesului este continutul de calitate adaptat intereselor si problemelor grupului tinta, prin care sa oferi solutii potentiale, inspiratie sau divertisment. De asemenea, TikTok si-a anuntat recent planurile de a introduce metode de promovare platite si de a reduce optiunile necomerciale pentru a creste monetizarea. Prin urmare, inceputul anului 2021 este un moment excelent pentru a profita la maximum de optiunile gratuite de promovare TikTok.   Gradul de utilizare a aplicatiilor mobile va creste Pandemia a avut un efect major asupra dispozitivelor mobile. A accelerat schimbarile comportamentale in randul utilizatorilor, inclusiv cresterea fluxului video, a jocurilor si a cumparaturilor de pe mobil. Pentru a profita de acest lucru, multe branduri au cautat sa ajunga la utilizatori atunci cand acestia sunt deja pe dispozitivele lor mobile, creand o aplicatie. Daca nu ai facut acest lucru pana acum, e momentul sa actionezi. Pentru promovarea aplicatiei, te poti folosi de Google Ads si Facebook Ads. Tipul de campanie din Google Ads este Universal App Campaign, care functioneaza pe baza de machine learning si te poate ajuta sa obtii mai multe instalari de aplicatii si sa generezi conversii. Unde se afiseaza aceste reclame? In Google Search, Google Play, YouTube, Google Display Network, AdMob, Discover din Search si pe site-uri partenere Google. Fiind campanie automatizata, aceasta afiseaza reclamele celor mai relevanti utilizatori pentru business-ul tau.  Cu ajutorul Facebook Ads, te poti folosi de campania numita App Installs ca sa atragi utilizatori noi sa descarce aplicatia sau sa-i convingi pe cei existenti sa comande. Reclamele se afisează pe Facebook, Instagram si Audience Network. Foloseste-te de tool-urile si resursele din online ca sa iti promovezi nu doar aplicatia, ci si site-ul si intreg business-ul. Fii prezent acolo unde sunt clientii tai.   Shopping Ads – un must have pentru eCommerce Intr-o lume digitala in care trendul principal este automatizarea, Campaniile de Shopping Ads, lansate în România in vara anului 2019, sunt un must have pentru magazinele online de tip e-commerce.  Pe langa atractivitatea crescuta a acestui tip de reclame de tip imagine + titlu + pret (implicit o rata de click mare), acestea au si o rata de conversie mult mai buna decat campaniile clasice de Search, la un cost mai mic. Shopping Ads functioneaza pe baza unui feed de produse care trebuie sa tina cont in permanenta de recomandarile Google. In plus, la acest tip de campanie, o singura cautare poate genera o afisare a mai multe produse din feed-ul tau.   Cu siguranta in 2021 Shopping Ads vor fi folosite de tot mai multe ecommerce-uri, iar concurenta va deveni mai acerba.   Acestea sunt principalele trenduri in marketing-ul digital pe 2021, insa intr-un context in continua schimbare, cu siguranta vom avea parte de o serie de provocari neasteptate.  Daca si tu ai un business si ai nevoie de o strategie coerenta de crestere a brandului tau, echipa noastra de specialisti este aici pentru a creste performanta de business prin strategii inteligente de digital marketing, folosind canale precum Google Ads, Facebook/Instagram Ads, Youtube Ads, LinkedIn Ads, Waze si multe altele. De asemenea, agentia adLemonade este partener Google certificat pe zona de export, sustinand brandurile romanesti in a se promova pe piata internationala.

34 thoughts on “Trenduri in marketing digital 2021

  1. e-commerce says:

    Wow, amazing weblog layout! How long have you ever been running a blog for?

    you make running a blog look easy. The total glance of your web site
    is fantastic, as neatly as the content material!
    You can see similar here sklep online

  2. najlepszy sklep says:

    Hello, Neat post. There’s an issue along with your web site
    in internet explorer, might check this? IE nonetheless is
    the market chief and a large component to people will pass
    over your excellent writing due to this problem. I saw similar here: Sklep

  3. dobry sklep says:

    Hello there! Do you know if they make any plugins to
    assist with SEO? I’m trying to get my blog to rank for some targeted
    keywords but I’m not seeing very good success.
    If you know of any please share. Appreciate it! You can read
    similar article here: Sklep

  4. sklep internetowy says:

    Howdy! Do you know if they make any plugins to assist with
    SEO? I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good results. If you know of any please share.
    Thank you! You can read similar article here: Sklep online

  5. e-commerce says:

    Hi there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to
    get my blog to rank for some targeted keywords but I’m not seeing very good success.

    If you know of any please share. Thank you! You can read similar text here: Najlepszy sklep

  6. https://hitman.agency says:

    Hey there! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my website to rank for some targeted keywords but I’m not seeing very
    good success. If you know of any please share.
    Thanks! I saw similar blog here: Hitman.agency

  7. Bud says:

    I’ll right away clutch your rss feed as I can’t in finding your email subscription link or newsletter service. Do you’ve any? Kindly permit me understand in order that I may just subscribe. Thanks!

  8. tubidy mp3 juice says:

    Hi there! I could have sworn I’ve visited your blog before but after looking at some of the posts I realized it’s new to me. Anyhow, I’m certainly delighted I came across it and I’ll be bookmarking it and checking back frequently!

  9. https://summitcollective.org/home/work6/ says:

    An outstanding share! I have just forwarded this onto a colleague who has been doing a little homework on this. And he in fact ordered me dinner because I stumbled upon it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to discuss this subject here on your website.

  10. ytmp3 safe says:

    Greetings! Very useful advice within this post! It’s the little changes which will make the biggest changes. Thanks a lot for sharing!

  11. tubidy music download says:

    I truly love your blog.. Excellent colors & theme. Did you create this site yourself? Please reply back as I’m trying to create my very own blog and would like to learn where you got this from or just what the theme is named. Many thanks!

  12. tubidy mp3 says:

    I’m amazed, I have to admit. Seldom do I come across a blog that’s both educative and amusing, and let me tell you, you have hit the nail on the head. The problem is something not enough folks are speaking intelligently about. I am very happy that I stumbled across this during my hunt for something regarding this.

  13. contact jack dorsey says:

    No. My pores and skin and the sun usually are not mates.
    These are nice sources of knowledge for out of town visitor to
    seek out one thing to do in an unfaniliar metropolis. Common candle bees
    or soy is cheaper than oil-based mostly candles but you aren’t concerned in an extended life, helpless if you
    cannot find this sort. What are the indicators and signs of bipolar disorder?
    Other people are able to appreciating both towns, though
    there are just a few of us who hate all big cities, regardless of which coast they’re on. The film is about 4 associates
    Phil, Stu, Alan and Doug who have a bachelor that goes fallacious.
    The chocolatier describes the unusual taste of
    ruby chocolate as “a tension between berry-fruitiness and luscious smoothness,” while customers online have described the chocolate “tart” with “berry notes.” The corporate states that no
    berries, berry flavors or food coloring are added throughout manufacturing of the chocolate.S., it is not rolling
    off all the key supermarket shelves but; therefore,
    the perfect solution to get ahold of the chocolate for now
    is online or in choose stores. Trader Joe’s was promoting Ruby Cacao Wafers in stores for a limited time earlier this 12 months,
    but you can nonetheless discover its product on Amazon.

  14. Tonic Greens says:

    I was recommended this web site by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my problem. You’re incredible! Thanks!

  15. Toy says:

    Equitable access to know-how can also be essential for selling youth mental well
    being. This expertise did not get utilized by the Navy, however
    decades later, it turned the premise for CDMA (the sign expertise used by Verizon and Dash) WiFi, and Bluetooth.

    That he could get away with that mustache. In summary, clinical psychology is a various and rapidly evolving field that plays a essential role in selling psychological well being and wellness.
    Early childhood developments play a crucial
    position in psychological & emotional conditioning
    and cultivate the zeal to learn. Cell telephones use .MID information to play
    elaborate ringtones. Different numerology systems use
    different charts, however a straightforward one begins with “a” equaling one, “b” equaling two and so forth.

    For example, if you eat meals, and then use that vitality to push
    a rock up a hill, you’ve got taken power from the meals in the type of calories,
    and via your efforts, transformed some of it into the potential
    energy held within the rock, which may come tumbling down the hill with pressure equal to what you used placing it there.

  16. Tonic Greens Reviews says:

    Hey, you used to write great, but the last few posts have been kinda boring… I miss your great writings. Past few posts are just a little bit out of track! come on!

  17. Tonic Greens Review says:

    I’ve been exploring for a little for any high-quality articles or blog posts on this sort of space . Exploring in Yahoo I ultimately stumbled upon this web site. Reading this info So i’m satisfied to convey that I have an incredibly just right uncanny feeling I discovered exactly what I needed. I such a lot definitely will make certain to do not forget this site and give it a glance on a relentless basis.

  18. Tonic Greens says:

    Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how can we communicate?

  19. barcaslot says:

    Your style is really unique compared to other folks I’ve read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this blog.

  20. Tonic Greens Reviews says:

    I have to convey my love for your generosity supporting folks that require guidance on this study. Your special commitment to passing the solution up and down appears to be amazingly advantageous and have continuously encouraged somebody much like me to achieve their dreams. Your entire informative advice can mean much to me and even further to my peers. Best wishes; from everyone of us.

  21. free psychic online chat says:

    Hi there! This article couldn’t be written much better! Going through this article reminds me of my previous roommate! He always kept talking about this. I most certainly will forward this post to him. Pretty sure he will have a good read. Many thanks for sharing!

  22. Funky republic vape flavors says:

    Hi there! This post could not be written much better! Looking at this post reminds me of my previous roommate! He always kept talking about this. I am going to forward this information to him. Pretty sure he’s going to have a great read. Many thanks for sharing!

Leave a Reply

Your email address will not be published. Required fields are marked *