The collaboration with adLemonade went exactly as many clients only dream of the ideal agency. Receptive and always available, creative and oriented towards achieving our goals. Roxana - our reliable consultant in everything that means Google Ads, GTM, strategy, optimization and trends in the field, online whenever needed. Livia, our expert in Facebook, Instagram, LinkedIn and whatever social media means, immediately adapted to a challenging industry, where you have to be a real acrobat to place successful ads. Anabela and adLemonade assured us of online success and showed us that there are still real partners.
Head of Online MarketingEnel
increase in
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• Increase the number of leads for energy and maintain the targeted cost per lead, while addressing only users from new Enel areas
• Increase brand awareness in new Enel areas
• Targeted Search Campaigns in order to cover as many specific searches related to energy
• Remarketing campaigns to increase engagement
• Smart Display campaigns
• Discovery Ads campaigns to improve CPL and cover new audiences through Gmail or YouTube
• Trueview for action campaigns in YouTube in order to reach new users. The CPL was similar to Display campaigns
• Facebook Ads campaigns using traffic and conversions objectives
• Facebook Ads campaigns tailored to specific audiences
We also used Machine Learning and Smart Bidding solutions in order to scale the number of leads and improve efficiency.
• Traffic increased by 68% YoY
• Lead volume increased by 36%, while not targeting clients from Enel areas anymore
• CTR improved by 85% using new ad copy, creatives and new ad formats in Google Ads
• We kept the cost per lead in our target costs
Let’s build incredible campaigns together.
TEABOUT US
Since 2012 in the digital advertising space, we are a results-based marketing agency specialised in online marketing strategy, implementation and automation.
We love to mix creativity, data and technology to help our clients become closer to their consumers and their employees.