30%

increase in
impressions

21%

increase in
views

13%

decrease in
cost per
view

35%

viewers
from
Light TV

BACKGROUND

Publi24.ro is a freemium Classifieds website with almost 5 million users per month.

Through efficient video campaigns, brand visibility increased significantly during the one month period.

CHALLENGE

Besides running commercials on TV, the client wanted more brand awareness with the help of YouTube campaigns with specific videos regarding selling used goods.
Running video ads on TV screens only, to target users watching YouTube on connected TVs. The target was to achieve as many video views at a low cost per view.

OUR METHOD

• TrueView in-stream ads, to reach new audiences
• We used different types of audiences: interests (people interested in used cars, selling cars, home & garden, electronics etc), custom affinity, custom intent, topics
• Also targeted light TV viewers, because we wanted to reach people who are watching less TV and spending more time online.

RESULTS

Comparing to the previous TrueView campaign, having the same budget, due to the new audiences used this time, we achieved the following results:
• 37% increase in impressions
• 21% increase in views
• CPV decreased with 13%
• Light TV viewers brought 35% from total impressions and views

WE LOVE GROWING INSPIRING BRANDS

Let’s build incredible campaigns together.

ABOUT US

Since 2012 in the digital advertising space, we are a results-based marketing agency specialised in online marketing strategy, implementation and automation.

We love to mix creativity, data and technology to help our clients become closer to their consumers and their employees.